8 Blogging Do’s and Don’ts

This week we briefly covered the basics of blogging do’s and don’ts in a post, but we wanted to delve a little deeper to give you further insight into how to start and write effective blog posts that convert.

Blogging can be one of the most cost-effective and efficient marketing tools for businesses when done correctly. However, while it is an exciting experience to start a blog, it can also be a scary and overwhelming one too.

Did you know that 71% of B2B buyers consume blog content during their buyer journey? This is just one of the hundreds of amazing blogging statistics that should push you to start taking your blogging journey seriously.

Anyone can start a blog, but many people underestimate how much time and attention is required to make a successful one.

There are no set rules for blogging – different strategies will work for different blogs in different industries. Nevertheless, to effectively use blogging to communicate with your audience and drive traffic to your website you need to know some important do’s and don’ts. Keep reading to discover what they are.

Do’s

1. Post consistently

The more consistent you are with posting, the more likely you are to build up a following over time. We would suggest aiming for at least one blog post per week.

2. Use keywords strategically

Ensure that you are not just filling your blog up with endless amounts of keywords. This can appear spammy and also take the reading flow away from your blog post. Stick to just a couple of keywords and use them strategically throughout your post. They should flow naturally in sentences and make sure that they always appear in your title and subheadings.

3. Proofread and double-check

As obvious as it sounds, proofreading is often overlooked! A tip of ours is to take a break after writing your blog post and then come back to proofread it a couple of hours later with fresh eyes. It’s much easier to spot mistakes and typos this way. We would also suggest getting a colleague or friend to give your post a quick read before publishing it also.

Of course, mistakes happen but it is likely you will lose readers if repeated typos keep happening.

4. Share on your social media profiles

How are people supposed to get to know about your blog unless you share it out into the world? Once you have published your blog posts, ensure that you are sharing them across all of your social media channels. Cross-channel communication is a great way to gain visibility.

Don’ts

1. Copy content from other blogs

You can gather inspiration and trends from other blogs but be sure not to copy them! Google actually has its own way of detecting plagiarism.

2. Don’t get distracted by shiny objects

To start, focus on working on one thing within your blogging journey. Don’t get distracted from that until you have mastered it. As we’ve said, blogging requires a lot of attention and your full focus – you can’t afford to be distracted by anything else if you want to reap the rewards.

3. Don’t stop learning and improving

Once you have got into your flow of being consistent with your blogging posts and starting to see regular readers you will feel like an expert. We want to remind you that even the top bloggers will never stop learning and enhancing their blogging skills and you shouldn’t either.

4. Don’t give up too soon

Blogging is not a get-rich-quick path. It requires time, patience and consistent effort to make progress in growing your blog. The worst thing you can do is give up before you’ve even let yourself get fully started.

That’s it from our main blogging do’s and don’ts.

Please let us know of any blogging do’s and don’ts that you live by!