Top 5 Tips To Boost Your Digital Marketing

When you think of online digital marketing, what usually comes to mind is how expensive it is. Will it work? How can I improve my ads? Today we are going to be talking about our top five tips for digital marketing, as marketing in general changes in several ways every year.

It is a sector that keeps you on your toes every week with holidays, world events, and company holidays such as anniversaries. With this in mind, it is also a fantastic time to choose to market online, which will certainly help increase sales for any business that implements the correct strategy.

Tip Number 1: Be Ready to Adapt

When we say be ready to adapt, we mean it in the sense that you should be ready to make changes at any point in time and try not to get stuck in your current ways. After all, you are marketing to real people, and their likes and dislikes change over time along with current events going on in the world.

We would also recommend that brands, in general, adapt to different styles and colours once in a while during certain events, such as Valentine’s Day, by using bright red colours to show love and even using fonts that look fancier than the usual ones used. However, as a key point here, it still needs to be easily read by your potential customers that are seeing your ads.

Don’t be afraid to change your creatives or copy them either. If you feel like a certain creative or piece of copy is not working, then change it. Try something new; you never know if the new changes could be all that you were looking for to help bring in more sales!

Tip Number 2: Try Different Platforms

There is no shame in admitting that one platform is not working when it comes to ads. Certain products sell better in different locations, and each platform has a different user base with different likes and routines.

For example, you already know that certain brands grow better on certain platforms, such as Instagram. Now this is true with products too. If you are stuck on where to advertise, here is a list of different platforms you could try: Instagram, Facebook, Google Ads, LinkedIn, TikTok, and YouTube.

Tip Number 3: Know Your Audience

The best tool to help you create ads for your target audience is your current audience. You obviously want to reach more people, and a great way to do this is by targeting people who are like your already existing customers. They love your products, and so will people who are like them.

You can get tons of information on all of your customers by looking at the data from advertisements, depending on the platform, such as their spending habits each month on your products, what gender they are, and how much they spend during certain holidays. This allows us to create ads that are targeted at certain holidays or people.

Tip Number 4: What Can You Offer Your Customers?

When advertising to new customers, you want to bring them in by letting them know what you can do for them. Everyone knows that a company’s goal is to make money; they just don’t like it when you point that out. Advertise with the customer in mind, and that will take care of things.

For example, using a discount code in advertising to bring new customers to the site is a wonderful way of getting purchases and opening yourself up to new customers.

They are scrolling through social media and then see your ads pop up with a big discount on a product that they like the look of. That discount will entice more people to come and buy from you because you are showing them what you can offer them.

Tip Number 5: Make Them Stop Scrolling

When you advertise online, you need to make your potential customers stop and look at your ads. The best way to do this is by using bright colours, emotional text, and emojis.

You want to use bright colours that are eye-catching, such as light blue, green, or even red, depending on the situation, of course! For example, you aren’t going to use pink and blue to advertise at Christmas.

Emotional text can vary, but it does help to grab the attention of users on social media platforms. The use of power words is a great way to captivate people, such as WOW, indulge, last chance, and save today! As for emojis, a lot of young people are growing up with mobile phones and internet access and using emojis in their everyday lives.

Using them in the right place at the right time allows you to better connect with the audience in a light-hearted manner.

Conclusion

Here are our top five tips for digital marketing. We hope that these tips help you on your journey to improving sales and growing your business. If you need more assistance or want to grow your business further, then book a call with us!