Driving Growth for a SaaS with Targeted Cold Email Outreach

Background A SaaS company offering a customer feedback management platform approached Growleady with the goal of increasing their sales pipeline. The company had a strong product but struggled to reach decision-makers within their target market. Their existing outreach efforts were sporadic and lacked the personalisation necessary to connect with prospects. With a limited in-house sales team, they needed a reliable partner to generate high-quality leads.

Objectives

1. Build a consistent pipeline of qualified leads.

2. Target mid-sized enterprises in the hospitality and retail sectors.

3. Increase awareness of the company’s unique value proposition: centralised customer feedback collection and actionable insights to improve customer satisfaction.

Challenges

• Lack of awareness in a competitive market.

• Difficulty identifying and engaging decision-makers, such as Customer Experience Managers and Heads of Operations.

• Limited internal resources to dedicate to outbound efforts.

Growleady’s Approach Our team implemented a multi-step cold email campaign tailored to the SaaS company’s objectives:

1. Market Research We conducted in-depth research to identify ideal customer profiles (ICPs) within the hospitality and retail sectors. This included analysing job titles, company sizes, and industries most likely to benefit from the company’s solution.

2. Email Copy and Personalisation Our copywriters crafted personalised, value-driven cold emails that:

   • Highlighted common pain points in managing and analysing customer feedback.

   • Positioned the company’s solution as a clear remedy.

   • Included relevant industry statistics and case study snippets to build credibility.

3. List Building Using our internal data team, we created a targeted list of decision-makers, ensuring a clean and accurate database.

4. Testing and Optimisation We ran A/B tests on subject lines, email content, and call-to-action formats to optimise open and reply rates. Each week, data insights informed adjustments to improve campaign performance.

5. Follow-Up Sequences We designed automated follow-up sequences to re-engage non-responders while maintaining a professional and approachable tone.

Results Over the course of a three-month campaign, Growleady delivered the following outcomes:

• Open Rates: Averaged 64% across all emails, thanks to engaging subject lines and sender credibility.

• Reply Rates: 22%, with 10% of replies expressing interest in a demo or further discussion.

• Qualified Leads: Generated 44 highly-qualified leads, including decision-makers from mid-sized enterprises in the hospitality and retail sectors.

• Closed Deals: The SaaS company closed 6 new clients, resulting in a projected annual recurring revenue (ARR) increase of $460,000.

Key Success Factors

• Precise targeting of decision-makers in industries where customer feedback management is a priority.

• Consistent follow-up, ensuring no opportunity was missed.

• High-quality email copy that resonated with the target audience and addressed their specific needs.

Client Testimonial “Growleady’s expertise in cold email outreach has been a game-changer for us. The leads they generated were genuinely interested in our platform, and their approach helped us connect with key decision-makers. We’ve seen a significant boost in our sales pipeline as a result.”

Conclusion Growleady’s cold email services provided a scalable, cost-effective solution for this SaaS company, proving that targeted outreach can drive tangible business growth. By combining strategic planning, expert copywriting, and data-driven optimisation, we helped our client achieve a measurable impact on their bottom line.