$1.5M in Pipeline from Manufacturing Leaders
Generated $1.5M+ in potential annual contract value for a $45k ARR SaaS by booking 33 demos with plant managers and operations directors in 4 months.
Campaign Timeline
How we achieved these results
Campaign Setup
ICP definition, list building, infrastructure setup
First Meetings
Initial replies, qualification, and first booked calls
Scale Up
Optimized sequences, increased volume, A/B testing
Results Achieved
Target metrics hit, ROI realized, continued optimization
Campaign Setup
ICP definition, list building, infrastructure setup
First Meetings
Initial replies, qualification, and first booked calls
Scale Up
Optimized sequences, increased volume, A/B testing
Results Achieved
Target metrics hit, ROI realized, continued optimization
Testimonial:
"We went from no outbound to speaking with plant managers every week — exactly our ICP."
What was their problem?
A SaaS platform that helps manufacturers track production efficiency had never run outbound before. They relied solely on trade shows and referrals.
Why did they choose Growleady?
Understanding of niche B2B verticals and ability to create relevant messaging for technical audiences.
Duration of Engagement:
4 months (2025)
Prospecting Geography:
USA
Average Deal Size (USD):
$45k ARR
Goal of the Engagement:
Book demos with operations and production leaders in manufacturing companies.
Who is their ideal customer?
Plant Managers, Operations Directors, and COOs at mid-sized manufacturing firms.
Problem they solve for their customer:
Reduce downtime and improve production throughput with real-time analytics.
Strategy:
Sourced leads by NAICS manufacturing codes.
Used operational efficiency stats as the key hook.
Kept email copy simple and jargon-free for technical buyers.
Marketing Channels:
Cold Email Outreach
Results:
33 demos booked in 4 months.
$1.5M+ in potential annual contract value added to pipeline.
Results at a Glance
Key performance metrics from this campaign
Leads Generated
+45%Meetings Booked
+62%Reply Rate
+28%Pipeline Value
+120%Before Growleady
- Inconsistent lead flow
- Low reply rates (<5%)
- No dedicated outbound process
- Sales team doing prospecting
After Growleady
- 150+ qualified leads monthly
- 35% reply rate on cold emails
- Predictable meeting pipeline
- Sales focused on closing deals
What Could These Results Mean For You?
Personalize this case study to your business
"Growleady transformed our outbound process. We went from 0 to 30+ meetings per month within 90 days."
Sarah Johnson
VP of Sales, TechCorp Inc.
Frequently Asked Questions
Common questions about our process and results
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