Logistics and Supply Chain

B2B Lead Generation for Logistics and Supply Chain Providers

Reach VPs of Supply Chain, Heads of Logistics, and Operations leaders at companies rethinking their supply networks. Built for 3PLs, freight, warehousing, and supply-chain technology vendors.

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US, UK, EU, APAC

regions

3PL, Freight, WMS, TMS, Visibility

specializations

VP Supply Chain, CLO, Head of Logistics, COO

target personas

500+

companies reached

Common Challenges

1.Supply chain leaders are drowning in vendor outreach post-COVID. The bar for a reply is now technical specificity, not marketing claims.
2.The buying committee spans procurement, operations, finance, and IT integrations — generic pitches miss all four.
3.Freight and 3PL commoditization makes cold pitches on rate or capacity effectively noise. Differentiation has to come from service design, tech stack, or geographic specialization.
4.Supply chain tech (TMS, WMS, visibility platforms) competes in a saturated category. Outbound must prove you understand the specific operational problem, not generic digital transformation.
5.Enterprise shippers rely on RFPs. Outbound needs to warm the buyer enough to invite you to the RFP — not try to bypass the process.

How We Help

Lane-specific and mode-specific targeting (ocean, air, LTL, FTL, drayage) so pitches reference the prospect actual freight profile, not generic capacity claims.
Shipper-specific outreach built around hiring signals (new VP Supply Chain = network review imminent), tariff changes, and nearshoring announcements.
Tech-stack-aware messaging. For TMS and WMS prospects we reference their actual stack (SAP TM, Oracle OTM, Manhattan WMS) and integration points.
RFP-warming workflow. Designed to get your firm on the shortlist before the formal RFP opens — not to compete blind.
Compliance across US, UK, EU shipping regulations (carrier liability, Incoterms specifics) so outbound maintains credibility with regulated shipper audiences.

The Shift in Supply Chain Outreach

Pre-2020 outbound into supply chain was about rate and capacity. Post-2020, it is about resilience, visibility, and network design. Buyers who got burned by brittle supply chains are evaluating new providers not just on price but on operational redundancy, technology depth, and geographic flexibility.

We write outbound that reflects this shift. Campaigns lead with resilience stories, specific lane expertise, and tech-stack integration proof — not rate sheets. The result is meaningful conversations with enterprise shippers who would otherwise filter cold outreach as noise.

Getting on the RFP Short List

Enterprise shipper RFPs are typically limited to 4-8 providers. If you are not on the short list, price does not matter — you never see the RFP. Outbound for enterprise logistics is about warming the buyer enough to get invited.

Our RFP-warming workflow runs multiple quarters. Early outreach produces a discovery call. Discovery produces a scoped trial lane or pilot. Trial produces familiarity. When the RFP drops, your firm is a known quantity, not a stranger. Three to six quarters of patient outreach produces more enterprise wins than a year of aggressive cold pitching.

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