500+ clients. $50M+ pipeline. 90% retention. 15% reply rates. Every headline stat we publish maps to a specific data source, definition, and timeframe. Here is the audit trail.
Last refreshed:
500+
Cumulative count of distinct B2B businesses Growleady has run paid campaigns for since founding (2020). Includes one-off sprints, retainer engagements, and pilot programs. Counted at the parent-company level (not per subsidiary or business unit). Source: internal CRM (HubSpot) and finance records.
$50M+
Sum of self-reported opportunity values from clients who shared figures during quarterly business reviews or post-engagement debriefs. A meeting becomes 'pipeline' once the client's sales team logs it as a qualified opportunity in their CRM and assigns a deal value. Numbers are reported by clients, not measured by us — we do not see closed-won revenue unless a client volunteers it. Period covered: 2020-present.
90%
Of clients on rolling monthly retainers at the start of the trailing 12 months, 90% were still active at the end. Excludes one-off project engagements (which complete by design) and pilots that converted to paid. Calculated quarterly; the number shown is rounded down from the most recent quarterly figure. Source: internal finance + CRM reports.
15%
Across active cold email campaigns in the most recent 90-day window, the median reply rate is between 5% and 15% depending on industry, offer strength, and seniority of target. The 15% figure represents the upper end of our typical range and is reached by well-tuned campaigns in verticals with strong message-market fit (recruitment, SaaS, agency-to-brand). Source: Smartlead, Instantly, and lemlist campaign dashboards.
We have removed schema, ratings, and claims that we could not defend. What remains is what we can audit on request.
Every stat on this page maps to a specific source and timeframe — internal CRM, finance reports, or campaign-tool dashboards. Where a number depends on client self-reporting (pipeline value), we say so. We do not extrapolate from sample sizes or imply broader claims than the data supports.
Headline figures (clients, retention, pipeline) are recalculated at the close of each calendar quarter. Reply rate windows roll on a 90-day basis. The page footer notes the last refresh date. When we recalculate, we show the rounded-down figure to keep claims defensible.
We carry NDAs with most enterprise clients. Where a case study lives on this site, the client has reviewed and approved the public framing. Where they have not, we describe outcomes by industry + segment + range (e.g. 'a UK fintech scale-up' or 'a Series B HR Tech company'), not by name.
We do not count: free lead audits, prospect calls that did not close, churned engagements, or one-meeting consultations. We do not buy AggregateRating schema for unverified review counts. We removed the RatingSchema from the homepage in 2026 because the underlying reviews had not been independently verified.
Vague definitions are how vendors inflate numbers. These are ours.
Qualified Meeting
Prospect attends a scheduled call; matches the client's pre-agreed ICP; has decision-making authority or named buying-committee role; engages with the offer materially (asks pricing, demo, next-steps questions).
Reply
Any prospect-initiated message after the initial outreach touch. Includes positive replies, objections, opt-outs, and 'not now' deferrals. Reported reply rate is the open-aware number from campaign tools (replies / sends with confirmed delivery).
Pipeline Value
Sum of opportunity values self-reported by the client and logged in their CRM as qualified opportunities tied to Growleady-sourced meetings. We do not multiply or extrapolate.
Active Client
Has a current month's invoice issued by Growleady, has not given 30-day notice, and has at least one live campaign or sending domain active in the period.
These are the systems we read from when we recalculate headline stats each quarter.
HubSpot (Internal CRM)
Client record of truth — engagement type, start/end dates, retainer status, subscription value.
Smartlead + Instantly + lemlist
Cold email campaign dashboards — open rate, reply rate, bounce rate, meeting-booked counts.
Sales Navigator + Apollo + ZoomInfo
Prospect-data verification at point of list-build. Bounce rate and verification quality logged per campaign.
GlockApps + MailGenius
Daily inbox-placement testing across Google Workspace, Microsoft 365, and Outlook.com. Used to maintain 95%+ primary-inbox-placement targets.
Calendly + HubSpot Meetings
Qualified-meeting booking and routing. Source of "meetings booked" counts; reconciled monthly against client CRM imports.
Stripe + Xero
Finance records used to verify active-client counts, retention calculations, and engagement durations.
Where we lack proof, where we are still building, and where we have rolled things back.
We have zero Clutch reviews as of May 2026. We are signing up. We will not display third-party review counts until they are verified by the platform.
Steven Haggerty is the founder and visible spokesperson — bylines, LinkedIn, podcasts, and contracts all carry his name. No anonymous executives.
We use AI-assisted content for blog drafts; humans edit, fact-check, and approve every published article. Our position on AI-generated content follows Google's published guidance on helpful content.
We removed unverified social profile claims (Twitter / Facebook / Instagram / YouTube) from our structured data in May 2026 after finding none of the accounts had been claimed by the brand. Only LinkedIn (company + founder) is referenced now.
Industry pages on /industry/ include placeholder stats in some content blocks; these are flagged for source-attribution in an upcoming pass and are not used in headline claims.
We share live campaign dashboards (Smartlead, Instantly), HubSpot reports, and inbox-placement test exports with prospects who ask. Book a strategy call and we will walk through the receipts.
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