Breaking Into Fortune 1000 Compliance Teams
Opened doors to senior compliance and legal executives for a $120k ARR SaaS platform, generating a multi-million-dollar pipeline through targeted cold email.
Campaign Timeline
How we achieved these results
Campaign Setup
ICP definition, list building, infrastructure setup
First Meetings
Initial replies, qualification, and first booked calls
Scale Up
Optimized sequences, increased volume, A/B testing
Results Achieved
Target metrics hit, ROI realized, continued optimization
Campaign Setup
ICP definition, list building, infrastructure setup
First Meetings
Initial replies, qualification, and first booked calls
Scale Up
Optimized sequences, increased volume, A/B testing
Results Achieved
Target metrics hit, ROI realized, continued optimization
Testimonial:
"Growleady helped us open conversations with compliance leaders we’d been trying to reach for months. The pipeline they built will fuel our growth for the next year."
What was their problem?
This Series A SaaS startup offered AI-driven compliance monitoring for enterprises but struggled to get meetings with senior compliance officers and legal directors. Their sales cycles were long, and inbound alone wasn’t filling the pipeline fast enough.
Why did they choose Growleady?
Experience in enterprise targeting and success booking meetings with highly regulated industries.
Duration of Engagement:
6 months (2024–2025)
Prospecting Geography:
USA, UK, Canada
Average Deal Size (USD):
$120k ARR
Goal of the Engagement:
Book meetings with senior compliance decision-makers in targeted enterprise accounts.
Who is their ideal customer?
CISOs, Heads of Compliance, and Legal Directors at mid-to-large financial institutions.
Problem they solve for their customer:
Reduce compliance audit time by 70% with automated monitoring and reporting.
Strategy:
Built ABM-style account lists using firmographic and regulatory data.
Created messaging tailored to each role’s pain points.
Focused on multi-threading into accounts via multiple contacts.
Marketing Channels:
Cold Email Outreach
Results:
In 6 months:
58 enterprise meetings booked.
14% meeting-to-opportunity conversion rate.
Multi-million-dollar pipeline generated.
Results at a Glance
Key performance metrics from this campaign
Leads Generated
+45%Meetings Booked
+62%Reply Rate
+28%Pipeline Value
+120%Before Growleady
- Inconsistent lead flow
- Low reply rates (<5%)
- No dedicated outbound process
- Sales team doing prospecting
After Growleady
- 150+ qualified leads monthly
- 35% reply rate on cold emails
- Predictable meeting pipeline
- Sales focused on closing deals
What Could These Results Mean For You?
Personalize this case study to your business
"Growleady transformed our outbound process. We went from 0 to 30+ meetings per month within 90 days."
Sarah Johnson
VP of Sales, TechCorp Inc.
Frequently Asked Questions
Common questions about our process and results
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