$1.5M in Pipeline from Manufacturing Leaders
Generated $1.5M+ in potential annual contract value for a $45k ARR SaaS by booking 33 demos with plant managers and operations directors in 4 months.
Testimonial:
"We went from no outbound to speaking with plant managers every week — exactly our ICP."
What was their problem?
A SaaS platform that helps manufacturers track production efficiency had never run outbound before. They relied solely on trade shows and referrals.
Why did they choose Growleady?
Understanding of niche B2B verticals and ability to create relevant messaging for technical audiences.
Duration of Engagement:
4 months (2025)
Prospecting Geography:
USA
Average Deal Size (USD):
$45k ARR
Goal of the Engagement:
Book demos with operations and production leaders in manufacturing companies.
Who is their ideal customer?
Plant Managers, Operations Directors, and COOs at mid-sized manufacturing firms.
Problem they solve for their customer:
Reduce downtime and improve production throughput with real-time analytics.
Strategy:
Sourced leads by NAICS manufacturing codes.
Used operational efficiency stats as the key hook.
Kept email copy simple and jargon-free for technical buyers.
Marketing Channels:
Cold Email Outreach
Results:
33 demos booked in 4 months.
$1.5M+ in potential annual contract value added to pipeline.
What Could These Results Mean For You?
Personalize this case study to your business
Frequently Asked Questions
Common questions about our process and results
How long did this campaign take?▾
This campaign ran for 4 months.
What was the budget required?▾
Growleady cold email starts at $2,500/month (£2,000/month UK) for roughly 10,000 sends a month. LinkedIn outreach starts at $1,500 per managed profile per month. Combined programmes use the email floor. Cold calling, AI sales agent builds and infrastructure projects are quoted on a call.
Can you do this for my industry?▾
We run outbound for B2B teams. Email and LinkedIn are the default channels. Calling is added when the brief needs a phone. Book a call to see whether your market, buyer, and offer fit.
What's included in your service?▾
ICP, list, copy, mailbox setup, sending, reply handling, and a weekly report. Mailboxes warm for two to three weeks before live sending. LinkedIn and calling are added when they are in the brief. Calling is quoted with the engagement, at 20 to 40 dials per hour, with no published price.
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