PropTech and Real Estate Tech

B2B Lead Generation for PropTech and Real Estate Tech

Reach CRE asset managers, property ops leaders, multifamily owners, and brokerage CIOs with PropTech-native outreach. Built for vendors across CRE software, multifamily tech, asset intelligence, and digital twins.

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Asset managers, property ops, brokerage CIOs, owner-operators

personas

6-15 months

typical cycle

Yardi, MRI, RealPage, Entrata

integration stacks

CRE software, multifamily, industrial, hospitality tech

proptech verticals

Common Challenges

1.CRE is a slow-moving, relationship-heavy industry. Outbound that feels transactional is filtered by default.
2.Asset class fragmentation is huge: office, multifamily, industrial, retail, and hospitality all buy PropTech completely differently.
3.Integration into legacy systems (Yardi, MRI, RealPage, Entrata) is the whole conversation. Outbound that does not reference these stacks fails to land.
4.Owner versus operator versus broker create three totally different buying tracks. Most PropTech outbound targets all three with the same sequence and fails all three.
5.Capital markets and economic cycle sensitivity means buying intent spikes and crashes with the macro environment — outbound needs to flex accordingly.

How We Help

Asset-class-specific campaigns: office, multifamily, industrial, retail, and hospitality each get dedicated sequences with relevant ICP.
Integration-aware copy. We reference the prospect property management stack (Yardi, MRI, Entrata) directly in the first line.
Persona-split between owners (capital and strategy), operators (NOI and efficiency), and brokers (deal volume and client retention).
Trigger signals tied to CRE-specific events: acquisition announcements, portfolio expansions, lease maturity concentrations, and public filings.
Macro-aware pacing. In capital-markets-tight periods we lean into cost-takeout messaging. In expansion periods we lean into revenue-acceleration messaging.

PropTech Is Not One Market

Office PropTech, multifamily tech, industrial operations platforms, and hospitality tech are four different industries sharing a label. The buyers are different, the pain is different, the stack is different, the sales cycle is different. Generic PropTech outreach that treats them as one category fails all four.

We build each PropTech category as its own outbound operation. Office targets occupancy analytics, space utilization, and ESG reporting. Multifamily targets NOI optimization, resident experience, and centralization. Industrial targets warehouse operations, inventory velocity, and lease management. Each gets its own ICP, sequences, and timing.

The Integration Question

CRE owners and operators run on legacy systems that are sticky by design. Yardi, MRI, and RealPage have deep tenure in multifamily. The first question every prospect asks a new PropTech vendor is about integration depth. Outreach that does not address this upfront gets filtered as theoretical.

Our PropTech outreach names the target integration explicitly in the opener. If the prospect is on Yardi Voyager, we reference Yardi Voyager. If on RealPage, we reference RealPage. This specificity signals that we are not pitching in the abstract — we are pitching to a specific operational reality — and that is what separates conversations from deletions.

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