Channel strategy and budget allocation
Decide which channels suit your buyers, offer and sales cycle, then allocate budget by channel role instead of spreading spend evenly across every platform.
Managed paid acquisition
Paid media managed as one connected acquisition system
Growleady plans and manages paid advertising across Google, LinkedIn and Meta as one acquisition system. Each channel gets a defined job, each click lands on a page built for its intent, and each lead is captured with source data, qualified and routed into your sales process.
Connected by design
Google Ads for demand capture
LinkedIn Ads for account and role targeting
Meta Ads for paid social and retargeting
CRM-connected pipeline reporting
One paid acquisition programme where channel roles, landing pages, tracking and CRM reporting are planned together, so budget decisions follow sales outcomes as well as platform dashboards.
The problem
Problems this service solves
Ad channels managed as separate silos
Google, LinkedIn and Meta are run by different people or agencies with separate audiences, messages and reports, so nobody decides how the channels should work together.
Platform conversions that sales never sees
Each ad platform reports its own leads and conversions, but those numbers rarely match the CRM, so it is unclear which campaigns create qualified opportunities.
Clicks sent to pages that ignore the ad
Campaigns point to the homepage or a generic contact page, and buyers who clicked on a specific promise have to search for the next step.
Paid leads waiting for manual follow-up
Form submissions land in a shared inbox or a platform download, and prospects who asked for contact wait while someone qualifies and assigns them by hand.
Capabilities
What we build and manage
Each channel, audience, creative and landing page has a defined job, and leads are traced from the ad to a CRM outcome wherever tracking allows.
Google Ads for demand capture
Reach buyers already searching for your category, problem or alternatives with structured search campaigns, negative keywords and intent-matched copy.
LinkedIn Ads for account and role targeting
Put offers in front of defined companies, job functions and seniority levels, including account lists aligned with your outbound targeting.
Meta Ads for paid social and retargeting
Use Facebook and Instagram to distribute creative, retarget engaged audiences and reach relevant buyers in a different context from search and LinkedIn.
Audience architecture and exclusions
Structure prospecting, retargeting and customer audiences, and exclude current customers, open opportunities and unsuitable segments where the platform and your data allow.
Ad copy and creative production
Plan and produce search copy plus static, carousel and video concepts matched to each channel format, buying stage and offer.
Landing-page coordination
Brief or build pages that continue the promise of each campaign, with the form, proof and next step that suit the traffic source.
Conversion tracking and attribution
Configure conversion events, UTM conventions and platform tags so activity can be traced from ad to form, within the limits of your consent setup and website environment.
CRM-connected pipeline reporting
Report leads, qualified conversations, meetings and opportunities by channel and campaign using CRM data, not only platform-reported conversions.
Campaign management and optimisation
Review search terms, audiences, creative and landing pages on a regular cadence, then adjust budgets, bids and messaging based on lead quality as well as volume.
How it works
Built around the process, not a tool list
Audit and assign channel roles
We review current ad accounts, tracking, landing pages, CRM data and sales feedback, then agree what each channel should do and how it will be measured.
Build tracking and campaigns
We set up conversion events, UTMs, audiences, campaign structures, creative and landing-page requirements before spend is scaled.
Launch and connect to sales
Campaigns launch in stages, with leads captured in the CRM, qualified by agreed rules or AI agents and routed to the right owner.
Optimise against pipeline
We compare channel activity with qualified conversations and opportunities, then shift budget, audiences and creative toward what sales can act on.
Ways to work together
The right level of ownership
Choose a managed service, a defined build or a focused project based on the capability your team wants to retain.
Managed paid media
Growleady plans, builds and runs your Google, LinkedIn and Meta campaigns, including creative, tracking, landing-page coordination and CRM reporting.
Single-channel programme
Start with the one channel that best fits your buyers and offer, with tracking and CRM handoff built so further channels can be added later.
Paid media audit and rebuild
Review existing accounts, tracking and reporting, then restructure campaigns and conversion data for your internal team or a managed handover.
500+
B2B clients served
$50M+
Client-reported pipeline
90%
Client retention
Company-wide figures across all Growleady engagements, not paid-media results.
See definitions, sources and methodology on our proof page.
Related services
Connect the next part of your sales system
Meta Ads
Go deeper on Facebook and Instagram campaigns, creative and retargeting.
Websites & Landing Pages
Build pages that match each campaign and capture clean lead data.
Cold Email Agency
Pair paid demand with managed cold email to the same target accounts.
LinkedIn Outreach
Combine LinkedIn Ads with managed outreach to the same priority accounts.
AI Sales Agents
Qualify paid leads and prepare follow-up with governed AI agents.
Sales Automation
Enrich, route and alert on paid leads inside your CRM.
Frequently Asked Questions
Practical answers about Paid Media.
Which ad platforms does Growleady manage?
Growleady manages Google Ads, LinkedIn Ads and Meta Ads, which covers Facebook and Instagram. Each platform is planned around a specific role in your acquisition system rather than run as a standalone channel.
Do we need to advertise on Google, LinkedIn and Meta at the same time?
No. The right mix depends on how your buyers search, the size of your target market, your offer and your budget. A programme can start with one or two channels and add others once tracking and sales handoff are working.
How do Google, LinkedIn and Meta play different roles?
Google Ads captures demand from people already searching for a solution. LinkedIn Ads reaches defined companies, functions and seniority levels. Meta Ads distributes creative and retargets engaged audiences on Facebook and Instagram. Planning them together avoids duplicated audiences and conflicting messages.
How do you measure paid media beyond platform conversions?
Leads are captured with source and campaign data, then matched to CRM stages such as qualified conversation, meeting and opportunity. Reporting compares channels on those sales outcomes as well as the conversions each platform reports. The exact setup depends on your CRM, website and consent framework.
Do you create the ad creative and landing pages?
Yes. Growleady can produce ad copy and creative concepts, and plan or build the landing pages each campaign needs. If your team already has design resources, we can work from your brand assets and provide briefs instead.
What happens to a paid lead after the form is submitted?
The record is captured with its source, enriched where appropriate and qualified by agreed rules or AI agents. Qualified leads are routed to the right owner or follow-up, while ambiguous or high-value cases are escalated to a person. Decisions and actions can be logged for review. AI does not replace campaign strategy or creative judgement, and approval, suppression and human escalation rules govern what it is allowed to do.
Can paid media run alongside cold email and LinkedIn outreach?
Yes. Paid campaigns can target the same accounts as outbound, with shared exclusions and CRM rules so a prospect is not handled twice. Paid and outbound activity can then be reported together where the data allows.
Plan a connected paid media programme
Tell us which channels you run today, how leads reach sales and what you want paid advertising to achieve. We will recommend where to start and what to connect.
Talk to Growleady