Driving Free Trial Sign-Ups for Typoro Through LinkedIn Outreach
Achieved 61% Acceptance Rates and 243 Conversations to Drive Free Trial Sign-Ups
Campaign Timeline
How we achieved these results
Campaign Setup
ICP definition, list building, infrastructure setup
First Meetings
Initial replies, qualification, and first booked calls
Scale Up
Optimized sequences, increased volume, A/B testing
Results Achieved
Target metrics hit, ROI realized, continued optimization
Campaign Setup
ICP definition, list building, infrastructure setup
First Meetings
Initial replies, qualification, and first booked calls
Scale Up
Optimized sequences, increased volume, A/B testing
Results Achieved
Target metrics hit, ROI realized, continued optimization
Typoro – LinkedIn Content Creation Tool
How Growleady Drove Free Trial Sign-Ups With Targeted LinkedIn Outreach
The Client
Typoro is a LinkedIn content creation platform that helps professionals, founders, and marketers consistently create engaging, high-performing LinkedIn posts. The platform combines AI-powered writing assistance with proven templates to help users grow their audience, authority, and inbound opportunities.
The Challenge
Typoro wanted to increase the number of free trial users by directly connecting with their ideal audience on LinkedIn. While inbound marketing was bringing in organic sign-ups, they needed an outbound approach to reach targeted professionals and encourage them to test the product without relying on paid ads.
The Solution
Growleady built and executed a LinkedIn outreach campaign designed to:
Target high-value users — founders, coaches, consultants, and B2B marketers with active LinkedIn profiles.
Send personalized connection requests that felt genuine, not salesy.
Engage in relevant conversations before introducing the free trial.
Track and optimize acceptance and reply rates to maximize free trial conversions.
Execution:
Sent 420 targeted connection requests over the campaign period.
Crafted a multi-step message sequence that built rapport before pitching.
Monitored engagement and iterated on messaging for better conversions.
The Results
257 accepted invites, a 61.2% connection acceptance rate.
243 conversations initiated with relevant prospects.
108 replies, a 44.4% reply rate from accepted connections.
All results achieved without paid ads, purely through strategic LinkedIn outreach.
Takeaway
A value-first approach to LinkedIn outreach can generate high engagement and quality conversations, making it an effective acquisition channel for SaaS products offering free trials. For Typoro, this campaign built a steady stream of trial sign-ups from professionals who were highly likely to become paying customers.
Results at a Glance
Key performance metrics from this campaign
Leads Generated
+45%Meetings Booked
+62%Reply Rate
+28%Pipeline Value
+120%Before Growleady
- Inconsistent lead flow
- Low reply rates (<5%)
- No dedicated outbound process
- Sales team doing prospecting
After Growleady
- 150+ qualified leads monthly
- 35% reply rate on cold emails
- Predictable meeting pipeline
- Sales focused on closing deals
What Could These Results Mean For You?
Personalize this case study to your business
"Growleady transformed our outbound process. We went from 0 to 30+ meetings per month within 90 days."
Sarah Johnson
VP of Sales, TechCorp Inc.
Frequently Asked Questions
Common questions about our process and results
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