Cold Email Case Study
    Aug 12, 20252 min read

    70+ Weekly Loan Leads from Cold Email

    US loan provider offering $50k–$3M funding grew to 70+ inbound leads per week using segmented cold email campaigns.

    Share:
    loan leads
    66 people viewed this case study this week

    Campaign Timeline

    How we achieved these results

    Week 1

    Campaign Setup

    ICP definition, list building, infrastructure setup

    Week 4

    First Meetings

    Initial replies, qualification, and first booked calls

    Week 8

    Scale Up

    Optimized sequences, increased volume, A/B testing

    Week 12

    Results Achieved

    Target metrics hit, ROI realized, continued optimization

    Confidential Loan Provider – Business Finance

    Testimonial:
    "Growleady became an extension of our sales team. The volume and quality of the leads they generated meant we could focus entirely on converting, not chasing."

    What was their problem?
    This US-based business loan provider offered funding from $50k up to $3M but relied almost entirely on broker networks and occasional inbound enquiries. They needed a consistent, predictable flow of direct leads from qualified businesses to reduce their dependency on intermediaries and speed up the sales process.

    Why did they choose Growleady?
    Proven track record in finance-sector cold email campaigns and the ability to build high-volume sending infrastructure without sacrificing deliverability.

    Duration of Engagement:
    7 months (2024–2025)

    Prospecting Geography:
    USA

    Average Deal Size (USD):
    $80k

    Goal of the Engagement:
    Generate a consistent flow of qualified loan applications directly from business owners.

    Who is their ideal customer?
    Established businesses with $500k+ annual revenue, strong trading history, and a clear need for growth or working capital.

    Problem they solve for their customer:
    Quick access to growth funding without the slow process and strict criteria of traditional banks.

    Strategy:

    • Built a segmented cold email campaign targeting high-likelihood industries (construction, manufacturing, healthcare services).

    • Used custom-built lead lists enriched with firmographic and financial signals.

    • Deployed 600+ sending accounts across multiple domains for consistent daily volume.

    • Crafted short, direct messaging tailored to each industry segment.

    Marketing Channels:
    Cold Email Outreach

    Results:
    Over 7 months:

    • 2,150+ qualified loan leads generated.

    • Average weekly lead volume of 70–90 inbound replies from business owners.

    • Loan applications valued between $50k–$3M, with millions in potential funded deals.

    Results at a Glance

    Key performance metrics from this campaign

    0+

    Leads Generated

    +45%
    0

    Meetings Booked

    +62%
    0%

    Reply Rate

    +28%
    $0M

    Pipeline Value

    +120%

    Before Growleady

    • Inconsistent lead flow
    • Low reply rates (<5%)
    • No dedicated outbound process
    • Sales team doing prospecting

    After Growleady

    • 150+ qualified leads monthly
    • 35% reply rate on cold emails
    • Predictable meeting pipeline
    • Sales focused on closing deals

    What Could These Results Mean For You?

    Personalize this case study to your business

    $1K$100K
    5%50%

    "Growleady transformed our outbound process. We went from 0 to 30+ meetings per month within 90 days."

    S

    Sarah Johnson

    VP of Sales, TechCorp Inc.

    Share:

    Frequently Asked Questions

    Common questions about our process and results

    Have more questions?

    Ready for Similar Results?

    Book a free strategy call to see how we can help you generate qualified leads and grow your pipeline.