70+ Weekly Loan Leads from Cold Email
US loan provider offering $50k–$3M funding grew to 70+ inbound leads per week using segmented cold email campaigns.

Campaign Timeline
How we achieved these results
Campaign Setup
ICP definition, list building, infrastructure setup
First Meetings
Initial replies, qualification, and first booked calls
Scale Up
Optimized sequences, increased volume, A/B testing
Results Achieved
Target metrics hit, ROI realized, continued optimization
Campaign Setup
ICP definition, list building, infrastructure setup
First Meetings
Initial replies, qualification, and first booked calls
Scale Up
Optimized sequences, increased volume, A/B testing
Results Achieved
Target metrics hit, ROI realized, continued optimization
Confidential Loan Provider – Business Finance
Testimonial:
"Growleady became an extension of our sales team. The volume and quality of the leads they generated meant we could focus entirely on converting, not chasing."
What was their problem?
This US-based business loan provider offered funding from $50k up to $3M but relied almost entirely on broker networks and occasional inbound enquiries. They needed a consistent, predictable flow of direct leads from qualified businesses to reduce their dependency on intermediaries and speed up the sales process.
Why did they choose Growleady?
Proven track record in finance-sector cold email campaigns and the ability to build high-volume sending infrastructure without sacrificing deliverability.
Duration of Engagement:
7 months (2024–2025)
Prospecting Geography:
USA
Average Deal Size (USD):
$80k
Goal of the Engagement:
Generate a consistent flow of qualified loan applications directly from business owners.
Who is their ideal customer?
Established businesses with $500k+ annual revenue, strong trading history, and a clear need for growth or working capital.
Problem they solve for their customer:
Quick access to growth funding without the slow process and strict criteria of traditional banks.
Strategy:
Built a segmented cold email campaign targeting high-likelihood industries (construction, manufacturing, healthcare services).
Used custom-built lead lists enriched with firmographic and financial signals.
Deployed 600+ sending accounts across multiple domains for consistent daily volume.
Crafted short, direct messaging tailored to each industry segment.
Marketing Channels:
Cold Email Outreach
Results:
Over 7 months:
2,150+ qualified loan leads generated.
Average weekly lead volume of 70–90 inbound replies from business owners.
Loan applications valued between $50k–$3M, with millions in potential funded deals.
Results at a Glance
Key performance metrics from this campaign
Leads Generated
+45%Meetings Booked
+62%Reply Rate
+28%Pipeline Value
+120%Before Growleady
- Inconsistent lead flow
- Low reply rates (<5%)
- No dedicated outbound process
- Sales team doing prospecting
After Growleady
- 150+ qualified leads monthly
- 35% reply rate on cold emails
- Predictable meeting pipeline
- Sales focused on closing deals
What Could These Results Mean For You?
Personalize this case study to your business
"Growleady transformed our outbound process. We went from 0 to 30+ meetings per month within 90 days."
Sarah Johnson
VP of Sales, TechCorp Inc.
Frequently Asked Questions
Common questions about our process and results
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