M&A deal sourcing
    Jan 26, 20261 min read

    M&A Deal Sourcing for a US Roofing Advisory

    Unnamed US M&A advisory in the roofing sector. April 2024 to December 2025. 225 interested owner leads from email and 87 completed calls with the advisor.

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    M&A deal sourcing for a US roofing advisory

    Overview

    Growleady ran outbound deal sourcing for an unnamed US M&A advisory in the roofing sector from April 2024 to December 2025, about 20 months.

    The programme targeted owners, CEOs and founders of firms with 5 to 150 staff. Work was for English-speaking markets only. This engagement was United States only.

    Who was contacted

    The list was owners, CEOs and founders at firms with 5 to 150 staff. The point was a conversation the advisor could take.

    How the outreach ran

    The first two to three weeks were list, copy, isolated domains and mailbox warming. Email was the sourcing channel. Copy was written as a confidential owner conversation. Interested replies were handed to the advisor for a completed call. Lists were maintained during the engagement so departed contacts were dropped. Reporting was weekly.

    Verified results

    These are the only figures published for this engagement:

    • 225 interested owner leads from email

    • 87 completed calls with the advisor

    • Conversations ranged from $2m to $5m firms up to a $35m to $40m business asking about valuation

    Results at a Glance

    Key performance metrics from this campaign

    225

    Interested owner leads from email

    87

    Completed calls with the advisor

    20

    Months (April 2024 to December 2025)

    What Could These Results Mean For You?

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    Frequently Asked Questions

    Common questions about our process and results

    How long did this campaign take?▾

    This campaign ran for April 2024 to December 2025 (about 20 months).

    What was the budget required?▾

    Growleady cold email starts at $2,500/month (£2,000/month UK) for roughly 10,000 sends a month. LinkedIn outreach starts at $1,500 per managed profile per month. Combined programmes use the email floor. Cold calling, AI sales agent builds and infrastructure projects are quoted on a call.

    Can you do this for my industry?▾

    We run outbound for B2B teams in English-speaking markets. Email and LinkedIn are the default channels. Calling is added when the brief needs a phone. Book a call to see whether your market, buyer, and offer fit.

    What's included in your service?▾

    ICP, list, copy, mailbox setup, sending, reply handling, and a weekly report. Mailboxes warm for two to three weeks before live sending. LinkedIn and calling are added when they are in the brief. Calling is English-speaking markets only, at 20 to 40 dials per hour, with no published price.

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