Cold Email Templates for B2B Sales
Browse and copy practical starting structures. Filter by industry and goal, then replace every placeholder with relevant, verifiable details about the prospect.
Email Template Library
10 editable templates for different use cases
SaaS Demo Request
Subject: Quick question about {{company_name}}
Agency Services Intro
Subject: Idea for {{company_name}}'s growth
Consulting Discovery
Subject: {{first_name}}, quick thought
Product Launch
Subject: New way to [solve problem]
Conference Follow-up
Subject: Great meeting you at [Conference]
Referral Request
Subject: Quick favor, {{first_name}}?
Case Study Share
Subject: How [Company] achieved [Result]
Value Prop Intro
Subject: [Result] for {{company_name}}?
Pain Point Opener
Subject: Struggling with [problem]?
Mutual Connection
Subject: {{mutual_connection}} suggested we connect
Choose a template by what happens next
A template supplies the shape of the message; the research and reasoning still have to be yours. Use our step-by-step cold email writing guide to turn an account trigger into a relevant opener, value proposition, proof point, and CTA.
Use a first-touch template when you have a concrete reason to contact the account. Use a referral version when you may have the wrong owner, and use a meeting request only when the email already makes the relevance clear. For worked B2B examples, see our cold email examples.
The template is only the opening step. Pair it with a measured cold email follow-up sequence and test honest cold email subject lines without changing several variables at once.
If you want the research, deliverability setup, copy, and campaign management handled for you, see how our cold email agency service works.
How to Use These Templates
- • Personalize: Replace all placeholders with real, researched data
- • Adapt to your voice: Modify the tone to match your brand
- • Test variations: A/B test different templates to find winners
- • Add value: Include something useful, not just a pitch
- • Keep it short: Aim for under 150 words in the body
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