What is B2B sales?
B2B sales is selling to companies. The unit of progress is a qualified conversation with someone who can buy - which is why outbound lead generation exists.
The motion
A B2B deal usually needs more than one person: an economic buyer, a user, sometimes legal or security. Marketing and SDRs create meetings; AEs run process. Cold email and LinkedIn are how you start meetings with people who did not fill in a form.
Where Growleady sits
We are a B2B lead generation and cold email agency. We do not take a close. We book qualified meetings - typically first ones in 2–3 weeks, 85%+ show-up - and hand them to your team. Cold email from $2,500/month for roughly 10,000 sends; LinkedIn from $1,500 per managed profile.
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Frequently Asked Questions
What is B2B sales?
B2B sales is selling a product or service to an organisation rather than a consumer. Cycles are longer, buying committees are real, and the first win is usually a qualified meeting - not a checkout. Outbound (cold email, LinkedIn, SDR) is how most B2B teams create those meetings on purpose.
What is the difference between B2B sales and lead generation?
Lead generation fills the top of the funnel: research, outreach, and booked conversations. B2B sales is the whole motion through close. Growleady sells the former. Your AEs run the latter.
How do B2B teams generate pipeline?
Inbound (content, ads, SEO), outbound (email, LinkedIn, phone), and partners. Outbound is the lever when you cannot wait for organic demand. See /b2b-lead-generation/ and /outbound-lead-generation/.