How Growleady Helped Craft Engage $1M+ Charter Clients Through Strategic Outbound

Case Study: Craft – Private Aviation

How Growleady Helped Craft Engage $1M+ Charter Clients Through Strategic Outbound

The Client

Craft is a private aviation company serving high-net-worth individuals, corporate executives, and private equity leaders. Their charter services cater to clients with an average booking value of ~$1M, focusing on speed, privacy, and unmatched service.

The Challenge

While Craft had a strong brand and exceptional service, they needed a predictable system to reach and engage the right audience, people already flying private or with the capacity to do so.
Their internal team had limited time for outbound prospecting, and existing efforts weren’t consistently converting into qualified opportunities.

The Solution

Growleady designed and executed a multi-angle outbound strategy targeting:

• Current private jet users for competitive switching opportunities.

• Wealth managers with clients likely to charter flights.

• Private equity executives traveling for dealmaking.

• Strategic partnerships in luxury, corporate travel, and concierge sectors.

Key execution steps included:

• Hyper-targeted lead sourcing using financial, travel, and lifestyle signals.

• Building a multi-domain cold email infrastructure to ensure 90%+ inbox placement.

• Crafting highly personalized messaging for each audience segment.

• Ongoing A/B testing to improve reply rates and booked calls.

The Results

• Significant increase in qualified charter opportunities within the first 90 days.

• Strengthened sales pipeline with introductions from high-value strategic partners.

• Sales process improvements from Growleady’s strategic guidance.

• Positioned Craft as a trusted choice among high-net-worth and corporate clients.

Client Testimonial

"Growleady has been an incredible resource. Beyond the email campaigns, their strategic input has helped us tighten our sales process and close more high-value charters. We’ve seen a clear uptick in qualified opportunities and are confident this will keep compounding over time."
— Ryan Sklenka, Craft

Takeaway

Even in ultra-competitive industries like private aviation, a well-executed outbound strategy can unlock high-value clients, new partnerships, and repeat business — without relying on inbound or paid ads.